A Dynamic Fusion of Passion, Community, and Culture.
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THE RESULT
Our latest commercial video, a vibrant blend of aesthetics and functionality, brings original, passion-fueled stories to life.
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PROJECT DETAIL
The Film Detail of How I Brought this commercial ads.
Client
Submission Shark
Released
23 November 2023
Duration
32 seconds
Format
Full HD (1920 x 1080)
Music
Artlist.io
Voice Over
Carter
Directed
Shandya Fajar
Animator
Shandya Fajar
Offline Editor
Shandya Fajar
Colorist
Shandya Fajar
the Goals
Our goal with this commercial video is to redefine the narrative around martial arts, showcasing it as more than just a sport but as a lifestyle born from passion. We aim to captivate audiences on YouTube, Facebook, and Instagram, resonating with those who appreciate the fusion of creativity and combat. This project is more than promotion; it’s a celebration of the martial arts culture we embody.
The Approach
In just three days, we embarked on a thrilling journey to create a video that mirrors the essence of Submission Shark. A fully motion graphic showreel inspired by your vision, capturing the spirit of our community. We fused aesthetics and functionality to produce a visually stunning narrative that not only promotes but elevates the perception of martial arts in the digital realm.
the Challenges
The tight three-day deadline injected excitement into the creative process. We navigated the challenge with enthusiasm, leveraging our skills to seamlessly blend motion graphics with the dynamic energy of martial arts. Crafting a story that resonates, entertains, and encapsulates our brand ethos within this timeframe was a stimulating adventure we embraced.
THE PROCESS
How I Turned a Creative Vision into a Stunning Film
Concepting
Brainstorming and ideation to come up with the initial concept for the film, including storyboarding and creating style frames.
Scripting
Writing the script, including dialogue and action, as well as making revisions and getting feedback.
Pre-Production
Planning and preparation, including casting actors, scouting locations, and creating a shooting schedule.
Production
Filming the project, including setting up shots, directing actors, and capturing footage.
Post-Production
Editing the footage, including adding music and sound effects, color grading, and finalizing the edit.
Delivery
Exporting the final film and delivering it to the client or publishing it on a platform.
THE MOMENT
Exploring different angles and perspectives to come up with a unique and engaging moment.