A commercial video project that celebrates the power of driven people coming together.
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THE RESULT
The Driven Mastermind commercial video captures the unique spirit and drive of individuals who are committed to success, and showcases the transformative power of community.
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PROJECT DETAIL
The Film Detail of How I Brought ‘Driven Mastermind’ to Life
Client
Driven mastermind
Released
28 December 2022
Duration
53 seconds
Format
Full HD (1920 x 1080)
Music
Artlist.io
Story Writer
Driven Mastermind
Director
Shandya Fajar
Footage
Stock Footage
Offline Editor
Shandya Fajar
Motion Artist
Shandya Fajar
the Goals
Our primary goal for this project was to create a visually stunning and emotionally impactful commercial that celebrates the power of collaboration among driven individuals. We aimed to capture the energy and passion of the client’s target audience while highlighting the unique strengths of this community.
The Approach
As the director and editor, I worked closely with the client to develop a strong concept and visual style that would resonate with their target audience. We prioritized dynamic shots, stylish transitions, and high-energy music to capture the spirit of collaboration and showcase the strengths of each individual.
the Challenges
One of the biggest challenges we faced with this project was creating a commercial that would truly resonate with the target audience. We wanted to strike a balance between celebrating the unique strengths of driven individuals and highlighting the power of collaboration. Through close collaboration with the client and careful attention to detail in the editing process, we were able to create a compelling and effective commercial.
THE PROCESS
How I Turned a Creative Vision into a Stunning Film
Concepting
Brainstorming and ideation to come up with the initial concept for the film, including storyboarding and creating style frames.
Scripting
Writing the script, including dialogue and action, as well as making revisions and getting feedback.
Pre-Production
Planning and preparation, including casting actors, scouting locations, and creating a shooting schedule.
Production
Filming the project, including setting up shots, directing actors, and capturing footage.
Post-Production
Editing the footage, including adding music and sound effects, color grading, and finalizing the edit.
Delivery
Exporting the final film and delivering it to the client or publishing it on a platform.
THE CONCEPT
Exploring different angles and perspectives to come up with a unique and engaging concept.