The video of the Innisfree Beauty Class event successfully captures the essence of Korean skin care and demonstrates the brand’s commitment to natural ingredients.
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THE RESULT
With stunning visuals, the event video for Innisfree Beauty Class highlighted the brand’s expertise in Korean skincare and helped attract more attendees to the event.
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PROJECT DETAIL
The Film Detail of How we Brought this film to Life
Client
Innisfree
Released
19 December 2018
Duration
02 minutes 07 seconds
Format
Full HD (1920 x 1080)
Music
Artlist.io
Producer
Harie Obbie
Director
Harie Obbie
Videographer
Yufi Abdi and Shandya Fajar
Offline Editor
Shandya Fajar
Colorist
Shandya Fajar
the Goals
Our goal for this project was to create a visually captivating event video that captured the essence of Innisfree’s Beauty Class and promoted the brand’s expertise in Korean skincare, while also showcasing the event to a wider audience.
The Approach
To achieve our goals, we utilized a variety of techniques, including visually stunning shots of the products and the event, interviews with attendees and experts, and compelling storytelling that highlighted the brand’s commitment to natural ingredients and Korean skincare traditions.
the Challenges
One of the biggest challenges we faced with this project was creating a video that accurately depicted the essence of Korean skincare while also promoting the event to a wider audience. We had to strike a balance between showcasing the brand’s expertise and promoting the event, all while maintaining a consistent tone and style throughout the video.
THE PROCESS
How I Turned a Creative Vision into a Stunning Film
Concepting
Brainstorming and ideation to come up with the initial concept for the film, including storyboarding and creating style frames.
Scripting
Writing the script, including dialogue and action, as well as making revisions and getting feedback.
Pre-Production
Planning and preparation, including casting actors, scouting locations, and creating a shooting schedule.
Production
Filming the project, including setting up shots, directing actors, and capturing footage.
Post-Production
Editing the footage, including adding music and sound effects, color grading, and finalizing the edit.
Delivery
Exporting the final film and delivering it to the client or publishing it on a platform.
THE CONCEPT
Exploring different angles and perspectives to come up with a unique and engaging concept.