A short film project that showcases the importance of morning routines and finding inspiration in everyday moments.
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THE RESULT
The final video product of the Urban Republic running event showcased the brand’s products in an engaging and entertaining way.
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PROJECT DETAIL
The Film Detail of How we Brought this film to Life
Client
Urban Republic
Released
07 March 2023
Duration
01 minutes 57 seconds
Format
Full HD (1920 x 1080)
Music
Artlist.io
Director
Shandya Fajar
Producer
Agus Mufid
Videographer
Shandya Fajar
Offline Editor
Shandya Fajar
Colorist
Shandya Fajar
the Goals
Our goal for this project was to create a video documentation of Urban Republic’s running event that highlighted the brand’s products and promoted a healthy lifestyle.
The Approach
Our approach was to capture the event in a way that showcased the fun and excitement of the activities while also featuring Urban Republic’s products. We utilized various camera angles and editing techniques to create a dynamic and engaging video.
the Challenges
One of the biggest challenges we faced with this project was capturing all the important moments during the event, such as the warm-up, the run, and the workshop. We had to be strategic with our shots and ensure that we captured everything we needed for the final video product.
THE PROCESS
How I Turned a Creative Vision into a Stunning Film
Concepting
Brainstorming and ideation to come up with the initial concept for the film, including storyboarding and creating style frames.
Scripting
Writing the script, including dialogue and action, as well as making revisions and getting feedback.
Pre-Production
Planning and preparation, including casting actors, scouting locations, and creating a shooting schedule.
Production
Filming the project, including setting up shots, directing actors, and capturing footage.
Post-Production
Editing the footage, including adding music and sound effects, color grading, and finalizing the edit.
Delivery
Exporting the final film and delivering it to the client or publishing it on a platform.
THE CONCEPT
Exploring different angles and perspectives to come up with a unique and engaging concept.