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An animation showcasing Hoka One One’s Clifton 6 shoe, created by our talented Motion Artist using Cinema 4D.
Shandya Fajar’s hard work paid off in the form of a stunning 7-second animation that not only promoted Hoka One One’s Clifton 6 shoe but also helped him improve his skills in Cinema 4D.
The Film Detail of How I Brought ‘Driven Mastermind’ to Life
Client
Released
Duration
Format
Music
Producer
Graphic Designer
Motion Artist
Offline Editor
Product
Our goal for this project was to create a visually striking and engaging 7-second animation that showcased the key features of Hoka One One’s Clifton 6 shoe and promoted our agency’s motion graphics expertise.
Our approach was to utilize the latest software and tools to create a smooth and seamless animation that accurately depicted the Clifton 6 shoe’s key features, such as its lightweight design and cushioning technology.
One of the biggest challenges we faced with this project was creating a visually appealing and engaging 7-second animation that accurately depicted the key features of the Clifton 6 shoe without overwhelming the viewer with too much information. We had to strike a balance between showcasing the shoe’s features and keeping the animation simple and concise.
How I Turned a Creative Vision into a Stunning Film
Brainstorming and ideation to come up with the initial concept for the film, including storyboarding and creating style frames.
Writing the script, including dialogue and action, as well as making revisions and getting feedback.
The storyboard is a visual representation of the script to describe each scene and design that you want to appear in the video later.
This is where the visual elements are created, and the animation is developed based on the storyboard.
This stage involves adding SFX and music and editing the footage to achieve a cohesive and impactful final product.
The final video is exported in the desired format and sent to the client or to the client’s desired platform.
Exploring different angles and perspectives to come up with a unique and engaging concept.
